3 Types of SEO Every Digital Marketer Should Know

Let’s find out which is Best  SEO Techniques that can be used from the following 3 Types of SEO:

1. White Hat SEO


When we say “white”, it refers to pure, no impurity or bad things, similarly white hat SEO means no illegal or bad means of achieving top rankings.

It is pure and totally legal ways, without spamming and stuffing of keywords.

All the strategies of SEO discussed so far are all white hat SEO techniques.

White Hat SEO refers to the use of SEO strategies, techniques and tactics that focus on human audiences, as opposed to search engines and completely follow search engine rules and policies.

Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a “white-hat” search engine optimization tactic.

These are the only tactics that we will use whenever applicable and which enhance rather than detract from your website and from the rankings.

2. Black Hat SEO


Now black has been related to something not good or bad. Similarly for SEO black hat techniques are those which are used to attain high search engine rankings by using illegitimate ways.

We should never try using black hat SEO techniques as the search engines are very strict against these techniques and it puts the website as spam and after that it becomes very difficult to come out of it and attain good rankings.

Black Hat SEO refers to use of aggressive SEO strategies, techniques and tactics that focus on search engine and not on human audience, and usually do not obey search engine rules and policies.

To determine whether or not a SEO strategy will be considered as spam, just ask the following questions,
Does your webpage’s content help the end users (human visitors) ?

Would you perform this optimization strategy if the search engines did not exist?


Those who consciously take excessive measures to rank high on search engines are called search engine spammers.

The integrated Search Engine Marketing approach has zero tolerance for search engine spam.

Sometimes there is also a risk of accidental spamming or unconscious spamming.

So the best thing is avoid the shortcuts (black hat SEO) and achieve high rankings through legal ways (white hat SEO) and remain on top for long time.

For your information let me mention some of the outdated spamming methods (strictly banned by search engines)

• Hidden or Invisible Text : Use of same font color and back color. Text can also be made invisible with help of CSS are difficult to track down by spiders.
• Tiny Text: Small fonts, only for search engines to read not for human audience.
• URl Redirection: Meta refresh, Flash, Java Script, Java or Server side redirects should all be avoided.
• Link Farms: It is basically obtaining many links in short span of time from all irrelevant webpages.
• FFA (Free-For-All) Link Page : It is merely a web page often powered by a FFA script which automates the addition of new links and deletion of old links once a limit has been reached.
• Doorway Pages: pages having minimal content and lots of stuffing using invisible and tiny text.
• and spamming.
• Excessive submissions to search engines and directories.

3. Grey Hat SEO

Digital-Marketer-Grey Hat SEO

Now after white and black, here comes grey hat SEO, it is basically black hat technique which is not yet picked up by search engine crawlers and when these techniques are used in appropriate limits, it can be used for achieving high search engine rankings.

Now that we have discussed about grey hat SEO, lets discuss some of the outdated as well as advanced grey hat SEO techniques,

Outdated Grey Hat Techniques

Mild Keyword Stuffing : Search Engines recommend that site owners write qualitative and relevant contents for visitors but not the ranking mechanism of the engines.

The main criterion for using keywords in your copy should be the question: will you apply this technique (add numerous, repetitive keywords) to human visitors only? Grey Hats prefer to violate this guideline in a mild way.

The number of keywords they use in the meaningful areas of the Web pages is close to the limit allowed.

Irrelevant Keywords in Image ALT tags: It refers to using Alt Tags stuffed by keywords unrelated to the specific image.

The only purpose of this fraudulent technique is to attract more traffic to the pages.

As you know, any type of keyword stuffing is offensive and violates the search engine’s guidelines. They can track the keywords you have chosen and correlate them with the keyword profile of the Web page and the whole site.

Advanced Grey Hat Techniques

Cloaking: Cloaking refers to the practice of presenting different content or URLs to users and search engines.

Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.

A legitimate example of cloaking is to serve different areas of your site for the search engine to see but not the users.

A ‘member’s only’ section can help in this case. Gray Hat cloaking is mainly unintentional or borders on the harmful usage of different pages.

Unintentional cloaking may occur when you serve different content to dedicated audiences or some other groups.

Such techniques are very risky and we recommend you contact each search engine, present your reasoning, and allow them the opportunity to approve.

Black Hat shadow cloaking starts when site owners manipulate this method intentionally to influence a search engine’s ranking algorithm.

Publishing Duplicate Content: We have discussed lots of things about how to write the content, how to use the keywords property to achieve truly optimized content, etc.This takes a lot of skills.

Instead of relevant, interesting, and unique contents, hackers manipulate duplicate content using the same few hundred words on every page or copying someone else’s.

The Black Hat technique copies the whole volume of the original text while Gray Hats prefer to mix and dilute the parts.

Irrelevant Link Exchange: If we exchange links with websites other than that deals with our topic, it is called irrelevant link exchange.

Whether it is a Gray or Black Hat exchange will depend on the number of off-topic links involved. Spammers know that several off-topic links may be devalued but not penalized.

Illegal Link Baiting: Link baiting is a marketing technique Social Media Marketing entrepreneurs encourage and use widely to promote a site, business, or brand through different social media channels.

This idea has diffused and became another promotion option, which helps a business become engaged and interact with existing or potential consumers.

Link baiting is creating content and tools that people want to link their websites to, or creating article content people actually want to publish.

Illegal link baiting starts when promotion becomes deceptive or irrelevant, and links or social bookmarking votes are spread via the group of gaming members using payment as well.

Gray Hat methods include irrelevant widgets / tools of a viral nature spammers offer as links to off-topic sites.

Because Gray Hat SEO is a risky and ill-advised method, we strongly recommend you avoid any deceptive spam techniques at any cost.

Always bear in mind future competitors’ spam reports and the search engines’ penalties for abusing their guidelines, penalties which can really hurt your rankings and the whole website.

So after learning all the types of SEO and techniques,You know what to do and what not.