Writing can be a hobby, a form of therapy or source of living. Several people on the Internet leverage their skill to increase the outreach and maintain engagement with their audience. Blogging comes to mind when talking about writing online. When you do these activities on a daily basis, you master part of content marketing by providing reliable and meaning information to your readers.
Being a successful blogger and writer isn’t a walk in the park. A digital marketing agency can provide the content and online marketing strategy you need, but it won’t reveal what it takes to get to the hone your skills. As you continue to write and work on your blog, you will encounter lessons that will improve your work.
- It will take time before you get views.
No one will see your piece the first time you put it out. You will start at zero – no audiences, views, likes or comments. Even if you start at the top, it takes a while before readers will come around and appreciate your work. Building your followers and attracting an audience is the fun part of blogging. Zero engagement means there’s no other way to go but up. All you must do is put the time to work on your influence.
- Your stories are only as inspirational as the number of people it positively influences.
The power of your story comes from its reach. The people who will read your work is your community. Thus, the message in the piece is more important than publicity and fame you gain from clickbait. If you want to earn loyal followers and become an inspiration force to your audience, you must create a shareable story with useful advice or worldly knowledge people can use.
- The online community is a party.
Think of the author-reader setup as a host entertaining its guest. Follower and audience look for pieces to have fun and entertaining with life stories, lessons and unique tidbits of information. The followers you gain are people who take time to read your work. Hence, you must frequently post to keep the merriment.
- A great blog post is different from a great story.
Blogging and writing are different things same with writing and storytelling. Each process has unique characteristics. These give differentiates each art form. A successful blog post is short and direct. Its paragraphs are snappy yet engaging to the readers. Storytelling is one way to push your readers to finish reading a long piece so you must optimize your blog post for screen reading.
It’s best to have a lot of white space to minimize eye strain and headaches. Alternate the length of your sentences and add elements to increase your audiences’ focus on the screen. Photos and titles are helpful to people with short attention span.
- Readers appreciate a good flow.
Readers won’t appreciate it when your blog post is full of grammatical errors and writing style that is off. It is detrimental to readability which is a sure-fire way to lose the attention of your audience. You must limit your errors if you want people to take your work seriously. The piece must be tight, and its ideas must flow smoothly. Trim your paragraphs and cut the unnecessary words. Lastly, read your post out loud before publishing it. That way, you catch off-key words and phrases to fix during revision.
- Writing must be a habit.
Successful bloggers produce daily to make writing a habit. The practice shows you are active and consistent with publishing your writing. Working a piece each day also improves your skill. You get the opportunity to examine your progress, expand your vocabulary, and improve your grammar. You get better at writing without interruption and editing your work.
- Writing is for the people.
The platform you use to publish your work is irrelevant concerning your skill. All of it creates a vast network of writers putting their articles for other people to see. You may start writing on a “first” perspective, but it won’t be enough to challenge your creativity. The world is huge and ever-expanding with people who are curious and interested in several takeaways. It’s a must to see other perspectives for your work provide value to people.
Creating a written work and publishing it on a platform takes practice. The more time you spend doing it, the more you discover the secrets on how to turn your audience into loyal followers. Most of all, you improve yourself in ways you didn’t know you could.