Most of the peoples in today’s world have a vast number of ideas that they feel if executed can be beneficial to the entire world. These ideas can be related to music, art, software or even daily needs. However, for an idea to be executed, it requires a sufficient amount of funding. While thinking of an idea the sky is the limit, when it comes to execution it becomes necessary to have sufficient funds in order to bring out those ideas. Gathering funds for projects and ideas is a tedious and difficult task as not many people are willing to invest in startup projects as they feel it is a great risk. It is mainly because of the lack of funds that many ideas are shunned and cannot be executed. This discourages people from bringing forth their ideas into mainstream public.
Hence coming to the rescue to such kind of people who can’t execute their ideas due to lack of funds, is Kickstarter. It was launched in the year 2009 with an aim to help people to execute their creative ideas. It is a crowdfunding business site wherein people play a dual role of both the consumer and the investor. Its main advantage is as follows
• Easy to use
• Helps to gather funds
• Promote the generation of new ideas
It allows creative ideas to develop and make their way through consumers and also at the same time encourage developers to create better and more innovative products. Once a developer has thought of an idea he/she needs to upload it on the page with all the relevant details as well as the positives and something their products boast of. When users visit their page it should appeal to them to invest and use the product. In order to launch a successful business using Kickstarter, one must keep in mind a few important points.
Firstly the product should be either is creative or innovative or funny as these are the three major aspects that help gain the attention of the consumers. People are always on the lookout for something that is unique as well as beneficial or something that eases their workload. Such kind of projects easily catches the attention of the audience. Another important point is that the developer should make people aware of his project by speaking about it or advertising it across various social platforms. In this way, his project will gain more exposure and at the same time, it will help him to achieve his desired target amount within the estimated period of time. If the project is not exposed to the general public it will be very difficult to get funding for the project.
The last and the most important point is that the developer should have a large vision and also dream big in terms of his project. Projects with huge aspirations and dreams inspire the general audience and thus it becomes very easy to gain funding for a project. If the developer is only concerned with achieving a particular goal without expanding his horizons or challenging him, it will be less appealing to the audience.